Most companies don’t lack new customers.
They lack a strategy for the ones they already have.
I help B2B companies create sustainable growth by unlocking the commercial value already hidden within their existing customer base.
The biggest growth opportunity already exists within your customer base. And growth shouldn’t depend on luck. It should be designed.
I help B2B companies build a structured way of growing existing customer relationships — so expansion becomes part of the business, not something that happens by accident.
During my years in SaaS, I noticed that most B2B companies are experts at winning new business. Far fewer have a structured way of growing the clients they already have. Once a project is underway, focus naturally shifts to delivery. Meanwhile, the client’s business evolves, new needs emerge, and new stakeholders become involved.
This is where many growth opportunities are lost.
Acquiring a new customer typically costs 5–25× more than retaining an existing one.
From insight to a repeatable way of working.
Four steps that turn hidden potential inside your existing customer base into a structured growth practice.
Identify
Together, we identify where the greatest growth potential already exists — within your clients, relationships and commercial opportunities.
Prioritise
We determine which accounts, initiatives and stakeholders deserve your attention first.
Activate
We turn insights into action through structured client conversations, commercial initiatives and tangible growth opportunities.
Build
I help you create a repeatable way of working — making customer growth a natural part of your business, not a one-off initiative.
Selected work.
“Nathalie has an entrepreneurial mindset and a rare ability to understand businesses as a whole, rather than just the function she's working in.”
— Fred Bergklo · Solution Architect at Contentful
Why aren’t more companies working this way?
I’ve always been fascinated by why some companies grow while others don’t. Not just through acquiring new customers, but through the way they think, communicate and build relationships. That curiosity has shaped almost every step of my career.
It started somewhere completely different. I studied Fine Arts in Kraków before moving to Milan to complete a Master’s degree in Brand Management & Communication at IED. At first glance, art and SaaS might seem like two completely different worlds. To me, they’ve always been connected — both are about understanding people, recognising patterns and seeing opportunities others overlook.
Over the past decade, I’ve worked with SaaS companies ranging from early-stage startups to large enterprise organisations, helping businesses create more value from their existing customers. The best organisations didn’t simply acquire customers — they built systems for understanding, developing and growing alongside them.
That question — why aren’t more companies working this way? — eventually became NH Consulting.
Let’s talk.
Book a 30-minute conversation about the commercial opportunities inside your existing customer base — or reach out directly.
- Emailnathalie@nhconsulting.se
- Phone+46 73 681 81 69
- LinkedInnathaliehakansson
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